Yoga Rocks the Park Changes Hands

Arizona-based yoga event company YogEvents, LLC, has purchased the licensing rights to Yoga Rocks the Park (YRP), formerly owned by Open Sky Events, in Denver. YogEvents founders and owners Will Zecco and Wayne Hoffman are both avid yoga enthusiasts and successful entrepreneurs with more than 40 years of experience.

Zecco spent the last four years coaching students and graduates on how to launch their own business as the success center coach at Southwest Institute of Healing Arts (SWIHA), in Tempe. SWIHA provided additional resources as a national sponsor to not only help complete the transaction, but to significantly expand the reach and scope of this event series. Other national sponsors so far include Yoganonymous.com and the magazine Yoga Journal.

“We are very eager to step in and provide event leadership and expand the vision of Yoga Rocks the Park,” says Zecco. “We imagine having 50 Yoga Rocks the Park events across the country within five years.”

Hoffman explains, “The part we are most excited about is creating high-quality, well-attended community events. We hope to expand yoga awareness and create events where entire families, communities and special interest groups get involved in yoga.”

Arizona-based yoga event company YogEvents, LLC, has purchased the licensing rights to Yoga Rocks the Park (YRP), formerly owned by Open Sky Events, in Denver. YogEvents founders and owners Will Zecco and Wayne Hoffman are both avid yoga enthusiasts and successful entrepreneurs with more than 40 years of experience.

Yoga Rocks the Park, “America's Outdoor Yoga Studio,” was founded more than seven years ago by Erik Vienneau. His motivation behind the event was to “cultivate a sense of community peace, and joy for all beings.” Since the first event at a park in Denver, the event has grown to more than a dozen cities across America and encompasses not only yoga, but live music and local vendors, as well.

A private, post-secondary school, SWIHA is a natural fit for sponsorship, as they provide a realm of holistic healing training courses and programs such as yoga teacher training, massage therapy licensing, life coaching certification and holistic nutrition education.

For more information, visit YogaRocksThePark.com. For additional information about SWIHA, visit swiha.edu..